The Power of YouTube

This is great!!

A musician named Dave Carroll recently had difficulty with United Airlines.  United apparently damaged his treasured Taylor guitar during a flight.  Dave spent over 9 months trying to get United to pay for damages caused by baggage handlers to his custom Taylor guitar.  During his final exchange with the United Customer Relations Manager, he stated that he was left with no choice other than to create a music video for youtube exposing their lack of cooperation.  The Manager responded : “Good luck with that one, pal”.

So he posted a retaliatory video on youtube.  The video has since received over 5.5 million hits.  United Airlines contacted the musician and attempted settlement in exchange for pulling the video. Naturally his response was: “Good luck with that one, pal”.

Taylor Guitars sent the musician 2 new custom guitars in appreciation for the product recognition from the video that has lead to a sharp increase in orders.

An article is here.

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One comment

  1. These are great videos and they demonstrate the power of YouTube. Taylor must have a smart marketing staff since they embraced the new technology and used it as a way to be proactive and generate good will for their firm.

    Like

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